Credit: Villeroy & Boch

Ceramics manufacturer Villeroy & Boch has unveiled its new charity mug, the proceeds of which will go towards the Luxembourgish charity SOS Villages d’Enfants Monde (SOSVEM).

Villeroy & Boch is now selling a mug from its NewWave Caffè series with a special design by Luxembourgish artist Muriel Moritz in its three shops in Luxembourg. The mug is available in two designs showing children from different continents around a globe. 

The promotion will benefit educational projects supported by SOSVEM, making a sustainable contribution to development cooperation in countries affected by poverty. One of the charity's aims is to give children in vulnerable families access to a quality education.