Details:
The next Inspiring Luxembourg conference will take place on Thursday 26 October at 19:00 at Luxexpo The Box in Luxembourg-Kirchberg.
The main topic of the evening will the the nation branding of Luxembourg. It will feature a talk entitled "Firwat Nation Branding?" by Francine Closener, Luxembourg's Secretary of State of Economy.
There will also be a presentation by Robert Govers and Martin Boisen, "Place Branding versus Place Marketing - Let Nation Branding Happen: But What Exactly?"
Robert Govers is president of the International Place Branding Association, Managing Research Partner for Good Country Index and editor of the Journal of Place Branding and Public Diplomacy. He also teaches Place Branding at the University of Turin.
Martin Boisen is the director of the consultancy firm Boisen: For the Love of Place, vice-president of the International Place Branding Association and a lecturer at the University of Groningen.
Programme:
18:30: Welcome
19:00: Francine Closener : « Firwat Nation Branding? »
19:30: Robert Govers et Martin Boisen: ”Place Branding versus Place Marketing – Let Nation Branding happen: But what exactly?”
20:30: Questions from the public
21:00: Reception
In Luxembourgish and English, with translation into French & English.
Venue: Luxexpo The Box in Luxembourg-Kirchberg
Organiser: Inspiring Luxembourg
Price: n/a
Reservations: To register and for further information, see www.conference-inspiringluxembourg.lu
