Lux Startup Greenworlder to Launch Responsible Social Media Platform this Weekend

Greenworlder, a Luxembourg-based startup with the ambition to drive a paradigm shift in social media, has announced that it is presenting its platform at Luxembourg's climate fair (KlimaExpo) at LuxExpo The Box this weekend.

Greenworlder is a responsible social media platform aiming to connect users, businesses, content providers and good causes to enable the co-creation of solutions. Users can also support non-profit organisations through their purchases and other activities.

In addition, Greenworlder aims to ensure the protection of user data and the reliability of information sources. The users own and control their data, the information comes from high quality sources and the green and sustainable nature of the companies on the platform is regularly monitored in order to avoid "greenwashing". Regular external audits ensure that these commitments are respected.

“The idea for Greenworlder came to me in 2018, while on a business trip to a big city heavily affected by pollution. The 'Cambridge Analytica' scandal was front page news, and the world was realising the power of social media. It was there that I realised how much the protection of the environment and the protection of social media users are linked! With Greenworlder, we want to engage our users for a fairer, greener and more sustainable future”, explained Peter Bartholin, founder of Greenworlder. “The choice to base the company in Luxembourg was deliberate. We are in the heart of Europe and have strict legal standards upholding the integrity of user data. We also have an international and friendly environment for start-ups and a strong sustainability agenda".

Greenworlder has chosen the upcoming KlimaExpo to invite its first users and partners to test the first version of its platform. The event will mark a soft launch for the platform, with Luxembourg as its first prioritised market and a springboard to the rest of the world.

“This is the beginning of a long and ambitious journey to drive user-centric industry change and establish a large Luxembourg-based company, thus proving that doing business and doing the right thing are not mutually exclusive”, commented CEO Urban Gillström, who recently moved to Luxembourg to lead the company’s market entry.

“It has become evident that we need a paradigm shift in social media, and after having spent many hours with the Greenworlder team, I strongly believe this is the company that will ignite that shift”, added Dr. Gérard Schockmel, a virologist who cares about user data protection and sustainable development. 

Greenworlder will be present at KlimaExpo, which is taking place from 9 to 11 October 2021 inclusive at LuxExpo The Box, to present its new platform and discuss social media and data protection with the public.