Credit: Delhaize

The supermarket chain Delhaize, together with Caritas Luxembourg and the Luxembourg Red Cross, has launched its annual "Buttek" campaign to raise awareness among its customers about poverty in Luxembourg.

In its twelfth consecutive year, the "Buttek" action will raise donations in the various Delhaize Luxembourg points of sale. "We are counting on the generosity of customers to support people in precarious situations in Luxembourg", explained Cédric Gonnet, Country Director of Delhaize Luxembourg.

The funds raised through the "Buttek" action will be converted into foodstuffs by Delhaize and distributed to the various social grocery stores, managed by Caritas Luxembourg and the Luxembourg Red Cross present throughout the country.

The social grocery stores "Caritas Buttek" and "Croix-Rouge Buttek" were created in 2009 in collaboration with Luxembourg's Ministry of Family Affairs and Integration to help families affected by poverty. The network of social grocery stores now has twelve points of sale across the country, which testifies to the growing need to support families living below the poverty line in the Grand Duchy.

In social grocery stores, people in need, sent by social offices and other approved services, can obtain food and daily items for a financial contribution of around one third of market prices. They thus see their purchasing power increase while having access to quality food and fresh products, as well as hygiene products.

From 18 November to 8 December 2021, Delhaize customers will receive a flyer when they go through the checkout. On this flyer are four vouchers allowing them to contribute either to:

  • a breakfast worth €2
  • a lunch worth €5
  • a dinner worth €10
  • a family meal worth €15

This system has proven itself over the past eleven years. From the customer's point of view, it facilitates the process and registration of meals. As for the organisers, it allows better management of the donations received. In 2020, the action raised €45,000.