L-R: Emilie Kaiser, Planning familial; Madame Clara Favot, Procter&Gamble (parent company of Always); Maguy Carvalhal, Cactus SA; Credit: Cactus

Luxembourg supermarket chain Cactus and menstrual hygiene brand Always have donated over 6,500 packs of sanitary pads to women in need.

As part of the "Sang Vous" campaign launched by Planning Familial, Luxembourg's family planning service, in 2020, Cactus and Always donated a total of 6,568 packs of sanitary pads to people living in precarious circumstances in the Grand Duchy.

The campaign aimed to collect sanitary pads and tampons to be distributed entirely to vulnerable people.

Cactus and Always joined this initiative by launching a "buy two, get one free" offer; from 3 to 17 August 2021, the two partners agreed to offer a pack of Always sanitary pads to Planning Familial for each purchase of a duo pack from the Always range by Cactus customers. At the end of these two weeks, they provided the family planning service with 6,568 packs.