Luxembourg law firm Wildgen has announced that it is organising a solidarity sports challenge to celebrate World Environment Day (celebrated annually on 5 June).
The "Run, Hike & Walk for Trees" challenge invites the public to walk or run 50 kilometres over 50 days to raise money and help combat deforestation. The challenge kicks off on 5 June and finishes on 24 July 2021.
The sign-up fee is €5, although bigger donations are encouraged, with proceeds going towards financing the planting of 500 m² of forest by Fondation Hëllef fir d'Natur of Luxembourg non-profit natur&ëmwelt. Such a forest ecosystem would absorb about 50 tonnes of CO2 from the atmosphere over 100 years.
Stéphanie Leclercq, Wildgen's CSR Coordinator, summed up the essence of the United Nations' World Environment Day as follows: "It raises the key issues of environmental protection and the survival of our planet. The UN programme considers the fight against deforestation as a top priority. Wildgen wanted to act and came up with a solidarity sports challenge for the Hëllef fir d'Natur Luxembourg Foundation of natur&ëmwelt, a foundation particularly active in reforestation".
Wildgen has long been committed to ethical and green initiatives, having received the Socially Responsible Company label in 2019. One of Wildgen 4 Environment's first projects was to introduce beehives to the company's private garden, in addition to recycling waste, reducing single-use plastic and a minimal use of paper.
In these unprecedented times, the challenge has been simplified by introducing a mobile application. Registrations are done on Wildgen's website while the distances covered will be tracked via the app. Participants can register individually or as a team, from Luxembourg or elsewhere. Entrants' rankings will be posted either individually or as teams.
Register at www.wildgen.lu/w4e-challenge.