Sogel Announces Opening of New Showroom

Luxembourg-based electrical product supplier, Sogel, has announced the recent opening of its new showroom at its premises located in Grass, Steinfort

Sogel reported that approximately 100 professionals from hotels, restaurants, communities, architects as well as coffee lovers attended the opening event. “This moment represents much more than just a milestone in our history - it's a new chapter for Sogel,” said Estelle Facchinetti, company director, during the opening ceremony. 

According to Sogel, a coffee corner at the centre of the showroom showcases the range of coffee machines and equipment now carried by the company. The showroom also features a cleaning system, reportedly capable of washing and drying a glass in 20 seconds with just 10 cl of water and without using chemicals. "This new coffee segment is not just our new passion – it's a true art of living that we want to share," added Estelle Facchinetti. The company will organise workshops, tastings and training sessions regularly in the showroom.

Sogel added that the new showroom also “supports the launch of several premium appliance brands selected for their innovation, design and reliability”, which it says reflects its commitment to “offering technological solutions that meet today's lifestyles”. This includes kitchen brands, storage solutions, wine fridges and cellars, as well as large and small household electrical appliances. Sogel stated that its goal is to make everyday life easier with the use of technology, without compromising on aesthetics or durability. The company also announced that it will continue to expand its range of security solutions and after-sales service, to include local support available seven days a week.

Estelle Facchinetti concluded the event by saying: “This showroom project required a few short nights and many long coffees – but the result is there, splendid and welcoming”.