(L-R) Massimo Ruffolo, CEO and Co-Founder of Altilia; Gilles Roth, Luxembourg's Minister of Finance; Credit: © Made Creative

On Tuesday 27 October 2026, the Association of Insurance and Reinsurance Companies of the Grand Duchy of Luxembourg (ACA) held the seventh edition of its ACA Innovation Award at Luxexpo The Box in Luxembourg-Kirchberg, where Altilia won the competition.

According to ACA, the event was held under the theme "From Data to Decision: Trusted AI for Insurance". It brought together six startups and representatives from Luxembourg's insurance and reinsurance sectors to explore the practical application of artificial intelligence (AI) in a regulated environment.

Luxembourg's Minister of Finance, Gilles Roth, who also serves as Co-Chair of the Advisory Board on AI in Finance, presented the award to Altilia in front of more than 100 professionals from the insurance, technology and institutional sectors.

Altilia received the award for its sovereign operating system for agentic AI, which the team applied to the automation of an insurance process during the competition.

Luxembourg's Minister for Digitalisation, Stéphanie Obertin, who has supported the event since the introduction of its new format in 2024, addressed participants through a video message.

According to ACA, the jury recognised the solution for addressing a specific business need rather than simply demonstrating technology. The proposal presented a clearly defined use case, balanced automation with human oversight and considered Luxembourg-specific requirements, including professional secrecy and the ability to audit data processing.

The jury also highlighted the collaboration within the team and the potential to deploy the solution in the short term at an insurance or reinsurance company operating in Luxembourg.

Unlike traditional startup competitions, where participants pitch their products to a jury, the ACA Innovation Award required finalists to adapt their technologies to a shared assignment based on operational challenges faced by Luxembourg insurance and reinsurance companies.

Each of the six finalists worked within a mixed team comprising the startup, representatives from ACA member insurance and reinsurance companies, and associate members, including law firms, consulting firms and technology specialists. Together, they developed specific use cases and assessed their practical feasibility before presenting their proposals to the jury.

The competition addressed challenges facing Luxembourg's insurance sector, which includes a domestic market, an international life insurance hub, a non-life insurance market strengthened since Brexit and Europe's leading centre for insurance and reinsurance captives.

The sector operates under the supervision of the Commissariat aux Assurances (CAA) and must comply with professional secrecy requirements and European regulations, including the Digital Operational Resilience Act (DORA), the General Data Protection Regulation (GDPR) and the AI Act.

ACA's Innovation Working Group identified two main challenges: automating insurance processes while maintaining human oversight; and improving regulatory compliance through AI without delegating final decisions to technology.

The six selected startups, Altilia, DEVANA, Figen AI, Interloom, Kalipso and MarvelX, presented solutions covering agentic AI, document processing, regulatory intelligence, controlled workflows and claims automation.

ACA selected the finalists in collaboration with Plug and Play and the Luxembourg House of Financial Technology (LHoFT), alongside direct applications and support from other partners, including Village by CA Luxembourg.

Since the competition's launch in 2020, nearly 40 startups have participated. According to ACA, all winners from the previous two editions have subsequently established collaborations with association members.

Among the examples cited was the partnership between LEGALFLY, winner of the 2024 edition, and Wealins.

Nicolas Limbourg, President of ACA, said: "Innovation is useful when it meets a real need and can be adopted under the conditions specific to our sector. The ACA Innovation Award creates this direct dialogue between startups and insurance professionals in order to turn a technological promise into a credible, controlled solution adapted to the Luxembourg market."

Marie-Hélène Massard, Vice-President of ACA and sponsor of its Innovation Working Group, added: "The main challenge is no longer experimenting with artificial intelligence, but industrialising it. On this journey, no one can move forward alone: it is by bringing together startups, business experts and specialists around a shared need that we can tell passing trends from long-term shifts. AI remains a tool; it is people who turn it into a real lever, serving our clients and the financial centre."

A jury of executives and specialists from Baloise, LALUX Assurances, Monument Assurance Luxembourg, PwC Luxembourg, SOGELIFE, SOPIAD and WEALINS – Groupe Foyer assessed the proposals based on their relevance to the sector's needs, operational and regulatory feasibility and potential short-term impact.