Credit: ©VDL Phototheque / Jessica Theis
On Tuesday 2 June 2026, the City of Luxembourg (VdL) and the Union commerciale de la Ville de Luxembourg (UCVL) announced the winners of the "Blooming Windows" shop window decoration competition, which took place throughout May 2026.
According to the VdL, the competition was organised from 1 to 31 May to help create a floral and plant-themed atmosphere in the capital and bring freshness to the city centre.
A total of 23 businesses participated in the initiative, with 82.6% located in Ville Haute, 8.7% in the Gare district and 8.7% in other districts of Luxembourg City.
Following an evaluation of the displays based on overall aesthetics, technical execution, originality and creativity, integration of products into the decoration and a jury favourite bonus, the jury selected three joint winners:
• Chocolaterie Genaveh (1 Rue Philippe II, Ville Haute)
• Friendship Colours of the Chars (10 Rue Beaumont, Ville Haute)
• Librairie Promoculture (14 Rue André Duchscher, Gare)
Members of the public were also invited to vote for their favourite display. The People's Choice Award was awarded to Romantico Romantico (86 Grand-Rue, Ville Haute).
The VdL noted that the jury praised the creativity of the participating retailers and their commitment to creating attractive displays.
Each of the four winners will receive a €2,000 grant provided by the VdL as part of its support measures for local commerce and efforts to promote vibrant neighbourhood life.
The VdL and the UCVL thanked all participating businesses for their creativity and involvement in the competition.
(Caption: Librairie Promoculture; Credit: © Philippe Fauve)
