The new European Hotel group Quartz Inn Hotels, made up of independent and sustainable hotels, was officially launched at the WTM in London earlier this month; the new hotel chain announced plans to expand to Luxembourg next year.
The Quartz Inn Hotels concept is specialised in facilitating access to the latest hotel technology for those independent hotels that do not have sufficient means to compete with large hotel chains. They aim to formalise the standards of service, safety, hygiene and sustainability, while preserving the authentic character of each establishment.
The hotels are operated by their owners under the Quartz Inn Hotels brand.
Ignacio Merino, Managing Director of Quartz Inn Hotels, explained: "The expansion plans of our company are to end 2022 with over 100 affiliated hotels throughout Europe. We want to promote direct sales for our hotels and contribute to creating a more sustainable tourism industry, maintaining the local cultures, reducing energy and water use and eliminating single-use plastic in the rooms. We appeal to all those independent hoteliers who need help, new technology and would like to join our sustainable community”.
Properties, unlike other franchise models, do not have to pay any entrance or monthly fees. Quartz Inn Hotels handles all sales, marketing, online reputation and sustainability standards for a minimum percentage of the sales.
