The American Chamber of Commerce (AMCHAM) in Luxembourg has announced that it is to hold an evening webinar entitled "Fools Gold, Marketing Guesswork & Social Trolling – Incubate Value VS. Noise" which will take place online on 25 November 2020 at 18:00-19:00.

The event is being organised by AMCHAM's MARCOM committee and features guest speaker Chris Latterell who is described as "Brand-neu entrepreneur, Marketing catalyst, Culture shaman; Storyteller"; the event is being held in partnership with


We see a lot of negative effects of an unchecked information age imposing disruption on our productivity, value creation, business collaboration and private spheres. Due to the over-consumption of technology and the S.O.S. (the "Shiny Object Syndrome"), connecting people to values and meaning through communications is painfully becoming noisy and lost. In this presentation, gain insights into where brand and meaningful conversation — in a post-purpose, Knowledge Age — can be connected to cultures of meaning.

The Speaker

Chris Latterell has roots out of the Midwest (USA) living the first third of his life in "the North Star State" of Minnesota. Now residing in southwest Germany with his family north of the Black Forest near Stuttgart, he is a brand, marketing and culture consultant and business catalyst for curious organisations. An avid marathon runner, cook, grape enthusiast and father, his current motto is: "If you can’t be brilliant, at least be memorable." 

Participation is free-of-charge; prior registration is required - see