Villeroy & Boch Tableware on The Bund at the W Hotel in Shanghai Artesano series from Villeroy & Boch;

The award-winning and best-selling Artesano series from Villeroy & Boch is being used as the finishing touch to a modern luxury hotel in China.

The Starwood Hotels chain is one of the largest hotel operators in the world and includes famous names such as Sheraton, Westin, St Regis and Le Méridien. In the chain’s W Hotels, the emphasis is on strong design and modern luxury aimed at younger target groups. For its catering, the hotel in the heart of the great metropolis of Shanghai has chosen a customised porcelain design from Villeroy & Boch.

Coordinating perfectly with the shimmering black tiles of the buildings external facade, the tableware creates an eye-catching effect on the large tables of the design hotel.

Different colours illuminate the cubist pattern depending on the angle of the light, harmoniously complementing the hotel’s metropolitan style. In addition to the award-winning and best-selling Artesano series in a customised design, the modern interior of the W Hotel in Shanghai also features the Artesano Professionale and Artesano Barista collections, as well as the classic Marchesi and Stella Hotel.