Bernard-Massard, from its winery in Grevenmacher, has launched a Signature-Edition Cuvée, a limited edition of personalised bottles designed by six different artists.
For several years, Bernard-Massard has supported and promoted young artists by releasing together personalised collector bottles on its effervescent cuvées.
At the beginning of 2017, Bernard-Massard decided to go further and launch an online contest in order to give aspiring, seasoned or confirmed artists the opportunity to dress up their creativity entirely with a vintage that will be presented in a limited edition at the end of the year.
This initiative generated a lot of enthusiasm with nearly 300 original entries. A jury and nearly 33,500 people voted to choose their favourite creations.
Given the diversity of the creations on offer, six artists were chosen to decorate the limited edition 2017 bottles called "Signature Edition": Céline Mazzilli (LU), Areti Gontras (BE), Frédéric Biren (BE), Jeroen Buytaert (BE), Sven Roehler (LU) and Noé Pauporté (BE).
Bernard-Massard's "Signature Edition" will be on sale by the end of the year in most commercial outlets in Luxembourg and Belgium.
In addition to this, and given the success of recent years, the works of the artists of the 2017 edition will adorn all 75 cl bottles of Bernard-Massard cuvées marketed in Belgium and Luxembourg.
Also, a contest organised by Bernard-Massard will allow the public to win many gifts, including bottles and works of artists.
On the back of the collection capsule are a code and the link to the website www.bm2017.lu where everyone can register to enter the contest from 15 October 2017 until 31 January 2018.
