Ahead of the International Day of Happiness, Wednesday 20 March 2024, Frederika Roberts, also known as "The Happiness Speaker", has launched a ten-day social media campaign aimed at spreading joy and fostering connections.

Frederika is a multilingual wellbeing expert who grew up in Luxembourg and is now based both in Luxembourg and the UK. She is urging schools, families, and individuals to share daily actions they have taken to connect with others and spread happiness. The campaign encourages participants to use the hashtags #10DaysHappierTogether and #HappierTogetherDay1 (2, 3, etc), along with #InternationalDayOfHappiness.

The online challenge started on Monday 11 March 2024 and will continue until the evening of 20 March, the International Day of Happiness. Participants can take part in the challenge on Facebook, Instagram, Twitter/X, and LinkedIn, and are encouraged to showcase their creativity. As stated on the challenge webpage, the tasks could range from small acts of kindness to expressing gratitude or doing something fun with their friends.

To assist participants, Frederika's website provides activity suggestions and offers a variety of downloadable social media images.

Additionally, families and/or households with primary school-aged children and schools (any age range) that participate will be entered into a prize draw. Families could win a set of "Character Toolkit Strength Cards," while winning schools can choose from a selection of virtual wellbeing presentations for their students, or virtual staff wellbeing trainings. The student's presentation topics include "My wonderful friends" (primary) and "Be selfishly selfless" (secondary), while staff training covers subjects such as "Strengths-based school leadership" and "Improving school and personal relationships".

"I have chosen to offer prizes for families and schools, as part of my ongoing commitment to whole school wellbeing,” said Frederika, adding “but I hope that people of all ages will enthusiastically embrace the challenge at a time when we could all do with a bit more joy!

To find out more and join the ten-day “Happier Together” challenge, visit https://happiness-speaker.com/10days%20happier-together/, or search for #10daysHappierTogether on Facebook, Instagram, Twitter/X or LinkedIn.