On Monday 4 December 2017, ING Luxembourg launched a holiday campaign, #INGBestwishes, which will run until 25 December.
For ING, campaigns that touch people and evoke the meaningful and everyday aspects of everyone's life are important. It is also important to support customers and prospects at every stage of their lives, both professional and personal.
Thanks to this new Christmas campaign, ING wants to do more: moving and inspiring is not enough, the goal is to get people to act, to share and to feel concerned. In harmony with the Christmas spirit, ING aims to spread generosity, kindness and positivity - all of which are associated with the holiday season.
The month of December warms hearts and awakens the inner child of our souls. ING's 2017 campaign will focus this time on emotions, children's dreams and feelings. As children, we
whimsically dreamed of our futures. Some have realised these dreams, others have lost sight of them to devote themselves to projects that are more down to earth and some still have their heads in the stars...
For each of these dreamers, ING is launching a major campaign focused on Social Networks: #INGBestwishes. This invites people to act/react supporting the Make-A-Wish foundation, a foundation that makes the dreams of children with a life-threatening illness or those in remission come true.
For each instance of #INGBestwishes participation, ING Luxembourg will donate €10 to Make-A-Wish and leads by example, encouraging us all to make a donation.
There are 2 ways to take part in the action:
- change your Facebook profile picture to a photo of yourself and apply the INGBestwishes frame available on Facebook;
- in a Facebook and/or Instagram post, share one of your childhood dreams, illustrate it with a visual and add the hashtag #INGBestwishes.
In addition, at the end of the action, 4 participants will be drawn and will win an ING Visa Gold card credited for €250!
According to Marcel Hagendoorn, Founding President & CEO Make-A-Wish Luxembourg ASBL: "Fantastic to see that by just changing your profile pic and adding a frame on Facebook we will be able to grant even more wishes to children living in Luxembourg that are suffering of life-critical illnesses. Thank you ING for your support!"